Guitar Hero Turns 20 – How a Plastic Axe Connected the Gap Between Rock Fans
Marking two decades after the legendary game debuted across the Atlantic, offering players everywhere the opportunity to feel like a rock star. Figuratively speaking, but try telling that anyone who has nailed the epic four-minute guitar solo in front of a packed living-room audience.
Created by Harmonix, the game gave players a plastic guitar peripheral to match coloured notes scrolling down the screen in time with the music. Every sequence mimicked particular chords, producing the sensation of an authentic performance.
Harmonix previously experimented with rhythm games prior to teaming up with RedOctane, later purchased by the gaming giant in 2006. Together, they laid the groundwork for a surprising billion-dollar series which made a remarkable influence on numerous of the artists featured, showcasing decades-old bands to a new generation of gaming enthusiasts.
A former executive, former COO of Harmonix, recalls the initial financial challenges of licensing the songs – even though initial releases primarily featured cover versions.
“We rerecorded all the music since the dollar figure was so high,” he says. “Despite having the publishing rights by themselves, it proved nearly impossible. We couldn’t get bands like legendary groups – the publisher had virtually no money, and we were pretty convinced the project would flop. But once Guitar Hero became a hit, album purchases airtime increased, everyone wanted to be in.”
He adds: “One of the amazing things was the number of mothers and fathers reached out expressing gratitude for introducing their children to the songs they adored. It evolved into a multigenerational phenomenon.”
Classic Rock Finds Younger Fans
Northern Irish blues-rock band the Answer had Never Too Late on the 2008 game Guitar Hero World Tour. Guitarist the artist remembers how the series brought classic rock back into vogue: “The game provided a bigger, younger audience. Typically such music was seen as outdated material, but then when it was included in the title young people were finding it, suddenly it was cool. This validated it, and got rid of the outdated label. It gave all our music renewed popularity.”
In 2008, the band's first record remained not available stateside, meaning Guitar Hero served as a primary platform for exposure for the band as they went on a North American tour supporting AC/DC. “Their crew were playing Never Too Late during travel, and some of them recognized us from Guitar Hero,” he notes.
Major Band Titles and Lasting Influence
Music's biggest acts quickly capitalised on the game's success, including bands like Aerosmith, Metallica and Van Halen featuring in specialized spin-off titles centered around each band’s catalogue and associated stories, visuals and legendary status. For example, Guitar Hero: Aerosmith, it was said to have made the group more money compared to their records. It moved well over 500,000 units upon release, and demand for Aerosmith’s music rose significantly during an era as the industry was already collapsing.
The series still motivates nimble-fingered dedication among its fans. Recently, an online personality completed a remarkable feat featuring the challenging track – an infamously tough power-metal song popularized through Guitar Hero – on Clone Hero, a freeware game with almost identical mechanics but an array of customisation options. The song is difficult enough on expert mode, let alone performed at increased tempo while hitting every one of the thousands of cues. They stated requiring months of practice of practice.
“The game is a fun, fantasy thing. Just as with other games, that doesn’t mean you ought to pick up a real gun and enlist,” notes musician the artist.
The band previously wrapped up a successful tour before their hit appeared in the third game, but Li says it made them a household name. “I remember the record label informing us that our records were moving rapidly,” he says. “Popularity surged when we next toured, and we were playing right ahead of top acts on the Mayhem festival.”
Indeed, the band's visibility from Guitar Hero was so immense that it has threatened to eclipsing everything else accomplishments. Recently, the track featured in a trailer for Despicable Me 4. “In the past I thought otherwise, but now I accept it,” Li says. “If you only listen to a single track, it’s totally cool – each person has a unique musical journey and I'm pleased we’ve been part in fans' experiences”.
The Lasting Legacy from the Iconic Controller
Top-tier promotion, be it for cars, apparel or games, extends beyond mere transactions – it inspires a desire. Was the game able to harness this? “That’s exactly what our team aiming to achieve,” Dornbrook says. “The excitement of being a rock star on the stage. Since the beginning, the co-founders believed humans have a natural human desire to create songs, and they wanted to leverage innovation to enable everyone to participate”.
Most of Guitar Hero games were released in just a half-decade between 2005 and 2010, featuring derivative titles like DJ Hero, complete with a turntable controller, and the band-focused game. After that, the publisher’s interest on peripherals waned, aside from a short-lived revival several years later.
Games like the fan project and Fortnite Festival have kept the scene active, and there’s set to be a new product from the original publisher in development. Recently formed developers has begun work on its debut rhythm-based title. The initial creators are both involved as special advisers. Are gamers prepared to welcome a new entry in the spirit of Guitar Hero?
“We thought such titles might become similar to sports games allowing annual update every year,” he remarks. “With abundant new music that it could be evergreen, so I’ve always been hopeful. There’s no reason for it to continue for future fans.”