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Users will soon have a updated setting that enables them to cut down on the quantity of artificial intelligence-produced videos appearing in their timelines. This move comes as the company revealed that it currently hosts over 1 bn AI-generated clips.

Pilot Phase and Launch

The update is in a pilot phase over the next few weeks before a full-scale launch. This shift comes amid a increase in content created by AI, fueled by new video-generation tools.

AI Proliferation Online

Studies have shown that nearly a tenth of the most rapidly expanding video streams on another major platform primarily display content made by AI. A large amount of this content is deemed “AI slop”, a label for inferior, bulk-generated content that is frequently absurd or surreal.

Our research shows that a lot of users appreciate content created using AI tools, including digital art to educational videos, and we intend to give people the option to adjust the amount of that, according to their own preferences,” commented a company executive.

AI on the Platform

TikTok disclosed that there are presently 1.3 billion videos on its app tagged as made with AI. In total, more than 100 million media items are uploaded to the service daily, making AI-generated material a relatively small part of its overall inventory.

How to Adjust Settings

Members will be able to decrease or raise the volume of AI content they watch by accessing the topic control setting in the application and picking the AI content topic. Other topics that are already be adjusted under the setting include news, style, beauty, and choreography.

Content Labeling and Policies

Its policies mandate content makers to label “realistic” artificially created content, and it bans harmful fake videos of public figures or emergencies. Any believable artificial content that is unmarked can be removed under its user guidelines.

In addition, the platform will from now on apply an “AI-made” tag to content produced via its own AI tools, or detected by an collaborative effort for recognizing AI-generated material. This measure is designed to help prevent users from seeking to circumvent the labeling process.

AI Literacy Programs

The company is also introducing a two million dollar educational fund for specialists and organizations to produce learning resources about responsible artificial intelligence. This project will assist non-profit groups specializing in teaching coding and technology.

Content Safety Approach

The video-sharing app has justified its content review process, following controversy over intentions to make redundant hundreds of safety staff in Britain. It is planning to eliminate a significant number of roles in its content moderation team in its British office, with labor groups and internet security professionals voicing alarm that humans are being replaced by AI moderation.

A trust and safety lead explained that human moderation would still have a role, but automated tools can safeguard staff by filtering out the most graphic content before it gets reviewed by staff. The platform reported a significant reduction in explicit and harmful content seen by content reviewers over the last 12 months due to reliance on its automated systems.

We believe it is crucial to combine humans and technology to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to limit contact with harmful content as swiftly, which is where a extensive automated help is proving valuable work at speed.”